A CRITICAL DESIGN STUDIO
WHO VALUES STRUCTURE OVER PACKAGING
[SCROLL ↓ TO DECRYPT]
> FRAGMENTS LOADING_
// PROJECT_FILE: MIAS_MANIFEST_01
— STUDIO: MIAS. (MEMORY IS A SOFTWARE)
> ORIGIN: SANT.CATARINA — BRAZIL
— SCOPE: BRANDING / EDITORIAL / DIGITAL / STRATEGY
// POSITIONING: CRITICAL DESIGN — STRUCTURE OVER PACKAGING
— STATUS: ACTIVE
// VERSION: 2.0.*.*
IMAGES, SKETCHES, AND EXPERIMENTS
— WHERE DESIGN BECOMES VISIBLE.
GALLERY
// INFORMATION
// IDENTITY: STUDIO AS MANIFEST
— OPERATING_MODE: INDEPENDENT / COLLABORATIVE
> LANGUAGE: BILINGUAL READY (PT / EN)
// YEAR: 20**
— COPYRIGHT: © MIAS. — ALL RIGHTS RESERVED
// EVERY FORM HIDES AN IDEA
> DESIGN IS AN ESSAY ABOUT THE WORLD
// —
// NOTHING IS JUST AESTHETICS, EVERYTHING IS A CHOICE
> A WELL-TOLD STORY CAN BE AN ACT OF RESISTANCE
def mias() {
born_from(refusal)
sustains(questioning)
delivers(thesis)
Design as resistance
// WE DON'T SELL READY-MADE IDEA
— WE CREATE CRITICAL THINKING
MIAS WAS BORN FROM THE REFUSAL TO TREAT IDEAS AS MASS-PRODUCED PRODUCTS. WE LIVE IN A FLOW WHERE INFORMATION IS DISPOSABLE, DILUTED, AND DESIGN HAS BECOME MERE PERFORMANCE. WE CHOOSE A PROCESS THAT QUESTIONS, DISTURBS, AND SUSTAINS.
WE REJECT DESIGN AS A BLIND COMPONENT OF A SYSTEM. EVERY CHOICE, A CRITIQUE. EVERY DELIVERY, A VISUAL THESIS. WE BELIEVE IN EVOLUTION THROUGH LANGUAGE AND IN COLLABORATION AS METHOD. WE CREATE TO PROVOKE, REVEAL, AND PROPOSE.
}
if design == "packaging":
throw Error("rethink structure")
// END >> output.log
MANIFEST
// MANIFET FEED:LIVE
> STREAMING RESISTANCE_
// SYSTEM: BRUTALIST_STRUCTURE
> APPLICATION: WEB / PRINT / MOBILE
// COLOR_MODE: CMYK / RGB
— HEX: #C2C2C2
> RGB: 194, 194, 194
— CMYK: 23%, 18%, 18%, 0%
NOT SILICON VALLEY. AND THAT’S THE POINT.
// MODULE: MIAS_SERVICES_EXT
> VERSION: 3.0.**
// STATUS: OPERATIONAL
DESIGN IS NEVER NEUTRAL
— EVERY SERVICE CARRIES AN ARGUMENT
SERVICES
// LICENSE: OPEN_FOR_COLLABORATION
// SERVICE_SCOPE: CRITICAL DESIGN
— FRAMEWORK: STRATEGY + LANGUAGE
// METHOD: ANALYSIS_AS_PROCESS
— OUTPUT: VISUAL_THESES / STRUCTURAL_SYSTEMS
[01]
// STATUS: ACTIVE
— BRANDING
> NAME, POSITIONING, VISUAL IDENTITY,
AND BRAND GUIDELINES.
> START WITH NAME AND PURPOSE
// FILE: BRAND_GUIDE
[02]
// STATUS: ACTIVE
— VISUAL_IDENTITY
> LOGO, COLOR PALETTE, TYPOGRAPHY,
AND APPLICATIONS.
> COLORS DEFINE MOODS
// FILE: VISUAL_CORE
[03]
// STATUS: ACTIVE
— EDITORIAL_DESIGN
> GRAPHIC PROJECTS FOR PRINTED OR
DIGITAL PUBLICATIONS.
> LAYOUT IS LANGUAGE
// FILE: EDITORIAL_GRID
[CODE-01]
> EVERY CODE HIDES DATA
// FILE: RIOT
[04]
// STATUS: ACTIVE
— ART_DIRECTION
> PLANNING AND SUPERVISION
OF VISUAL PRODUCTION.
> EVERY IMAGE IS A STATEMENT
// FILE: ART_FLOW
[05]
// STATUS: ACTIVE
— STRATEGIC_DESIGN
> DEFINITION OF VISUAL SOLUTIONS TO
STRENGTHEN THE BRAND AND DRIVE GROWTH.
> STRATEGY IS DESIGN THINKING IN ACTION
// FILE: STRATEGY_MAP
